Kony 2012

So Skip posted this on my wall this week, and I finally got around to watching it. I have never been moved to act on something so quickly by anything. The campaign itself is brilliantly executed across social media, brilliantly designed, and has a message that is simple, powerful and resonates with a generation who are so used to putting their every thought on social media, that the idea of doing it to actually achieve something spreads like wildfire.

If you do one thing today, go to kony2012.com

Kony 2012